Zoho Deluge Developers UK | Custom Functions & Integrations
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Zoho Advanced Partner

Zoho Deluge developers for the things Zoho can't do out of the box

We write the custom logic that makes Zoho behave exactly like your business does - so your team stops doing by hand what the system should be doing for them.

Free 30-minute consultation. A real Deluge developer, not a sales rep.

FX quote_pricing_engine Deluge
BASIC
set variable
add comment
info
CONDITION
if
else if
else
INTEGRATIONS
zoho integration
open url
webhook
// quote_pricing_engine.dg - volume breaks, contract uplift, FX deal = zoho.crm.getRecordById("Deals", dealId); lines = zoho.crm.getRelatedRecords("Products", "Deals", dealId); fx = invokeurl [ url: FX_API + deal.get("Currency") type: GET ]; rate = fx.get("rates").get("GBP").toDecimal(); total = 0.00; margin = 0.00; flags = List();   for each line in lines { qty = line.get("Quantity").toLong(); band = ifnull(bandRate(line.get("Product_Code"), qty), line.get("List_Price")); net = (qty * band.toDecimal()) * rate; // contract uplift, then annual escalator, compounded if(deal.get("Contract_Type") == "Framework") { yrs = daysBetween(deal.get("Start_Date"), zoho.currentdate) / 365; net = net * pow(1 + ESCALATOR, yrs.round(0)); } cost = line.get("Unit_Cost").toDecimal() * qty; margin = margin + (net - cost); if((net - cost) / net < MARGIN_FLOOR) { flags.add(line.get("Product_Code")); } total = total + net; } commission = tieredSplit(total, margin, deal.get("Owner"));   // ask Claude for the customer-facing summary of the quote brief = invokeurl [ url : "https://api.anthropic.com/v1/messages" type : POST headers: {"x-api-key": ANTHROPIC_KEY, "anthropic-version": "2023-06-01"} content: {"model":"claude-sonnet-4-5","max_tokens":700, "messages":[{"role":"user","content":summarisePrompt(lines,total)}]} ]; narrative = brief.get("content").get(0).get("text");   // push to Books, notify Desk, write it all back to CRM est = zoho.books.createRecord("estimates", ORG_ID, buildEstimate(lines, total)); if(!flags.isEmpty()) { zoho.desk.create("tickets", {"subject":"Margin approval: " + deal.get("Deal_Name"), "departmentId":APPROVALS, "priority":"High"}); } zoho.crm.updateRecord("Deals", dealId, { "Amount" : total.round(2), "Gross_Margin_pct": ((margin / total) * 100).round(1), "Commission" : commission, "Quote_Summary" : narrative, "Books_Estimate" : est.get("estimate").get("estimate_id") }); info "Priced " + lines.size() + " lines in " + total.round(2) + " " + deal.get("Currency");
Three days of quoting admin, gone. 0.42s
Zoho Advanced Partner
5.0 Google reviews
9+
years delivering Zoho
1,000+
custom functions shipped
100+
businesses supported
12
certified Zoho consultants
The moment you need us

You've hit the ceiling of Zoho's point-and-click builders

Zoho customisation in the UK usually starts here: the no-code tools cover a great deal - until the day they don't. That's usually the day someone says "we'll just do that bit in a spreadsheet." Deluge is Zoho's own scripting language, and it's where that ceiling disappears.

If any of these sound familiar, a 30-minute call will probably save you a quarter of guesswork.

Book a call

Blueprint won't bend that far. Your real process has exceptions, approvals and loops that the visual builder simply can't express.

The calculation is too complex. Tiered pricing, commission splits, margin rules - the sort of maths that currently lives in one person's spreadsheet.

The integration doesn't exist. No Marketplace connector for your ERP, courier, payment gateway or industry portal.

Someone left, and their code stayed. Scripts nobody understands, failing quietly, with no documentation and no owner.

What we build

Custom Zoho work, done properly

Eight things clients come to us for. Most engagements start with one but often grow into two or even more.

Custom functions & Deluge scripting

The logic your workflow rules can't hold - written cleanly, named sensibly, documented so the next person can read it.

Client Script & screen behaviour

Fields that show, hide, validate and prompt in real time - so users can't enter the wrong thing in the first place.

Pricing, commission & complex maths

Tiered rates, margin floors, multi-currency, split commissions. Calculated in Zoho, consistently, every time.

API & third-party integrations

Zoho integration specialists: if it has an API, we'll connect it - ERPs, couriers, banks, portals, payment providers, legacy internal systems.

Zoho Creator

Zoho Creator development

Purpose-built apps for the process no off-the-shelf product fits - site surveys, compliance packs, job costing.

CRM Books Desk Inventory

Cross-app orchestration

CRM, Books, Desk, FSM, Inventory and Flow working as one system instead of six that happen to share a login.

Data migration & bulk operations

Moving, de-duplicating and reshaping large volumes of records without tripping API limits or losing history.

Rescue, debug & code review

Inherited Deluge that fails silently? We'll find it, fix it, document it, and tell you honestly what to rebuild.

Not sure which of these you need?

Describe the problem in plain English. We'll tell you which approach fits, roughly how many hours it takes, and whether it's worth doing at all.

Our clients

Trusted by growing businesses

From ambitious SMEs to established organisations, we've helped businesses across a wide range of industries solve complex challenges and get more from their investment in Zoho. The logos below are a small selection of the clients we've had the privilege to work with.

AI inside Zoho

Claude, OpenAI and Gemini - working inside your Zoho, not in another tab

Deluge can call any AI model directly. That means the intelligence lands where the work already happens: on the record, in the ticket, on the quote. No copy-paste, no separate app for your team to learn.

Claude OpenAI Gemini via invokeUrl
Talk through an AI use case

Lead scoring & enrichment

New enquiries read, researched and ranked before your sales team opens them.

Email & quote drafting

First drafts written from the record's own history, in your house tone of voice.

Document & ticket summaries

Long threads, contracts and attachments reduced to the five lines that matter.

Sentiment triage in Desk

Unhappy customers routed and escalated automatically, before they chase.

Plain-English search across your CRM

"Which lapsed manufacturing clients bought over £20k last year?" - asked in words, answered from your own data.

How we work

Small steps, sandbox first, nothing dramatic

1

Scope

A call, a look at your setup, and a written summary of what we'd do, what it costs and what it saves.

2

Build

Developed in a sandbox by a named consultant. You see progress weekly, not at the end.

3

Test

Your people try it on real scenarios, including the awkward ones, before anything touches live.

4

Hand over

Documented, commented code plus a short walkthrough - so you're never locked to us.

Recommended Service Plan

zedPlan credits

Save 10%

Deluge work rarely arrives as one neat project - it arrives as a steady stream of small, valuable jobs. Buy a block of credits, draw them down task by task, no new paperwork each time. Unused credits roll forward - and credits are charged at 10% below our standard day rate.

No monthly minimum One named consultant Credits roll forward 10% discount on all work
Also available

Fixed price builds

When the requirement is well defined - an integration, a Creator app, a pricing engine - we'll quote it as a fixed price with a fixed date.

Results

Four jobs, four numbers

Short and specific. Happy to talk through any of them in detail on a call.

Manufacturing · Quoting

Problem. Quotes were built in a 40-tab spreadsheet by one estimator. Two-day turnaround, frequent pricing errors.

Approach. Rebuilt the whole pricing model as Deluge functions in CRM, with Client Script validation on the quote screen.

Result. Quotes out in under 10 minutes, pricing errors down to near zero, and the estimator back to selling.

2 days → 10 mins
Field service · Integration

Problem. Engineers' job sheets were re-typed into an ageing finance system by two admins every afternoon.

Approach. Deluge integration pushing completed jobs straight through to invoicing, with a clear failure log.

Result. Around 90 admin hours a month released, and invoices raised the same day the job closes.

90 hrs / month saved
Professional services · AI

Problem. Inbound enquiries sat unqualified for days; the good ones were indistinguishable from the noise.

Approach. Deluge calls Claude on record creation to summarise, score and route each enquiry with a written rationale.

Result. First response inside 20 minutes and a materially higher conversion rate on qualified leads.

3 days → 20 mins
Wholesale · Rescue

Problem. Inherited scripts from a departed developer were failing silently; stock figures no longer reconciled.

Approach. Full code review, rewrote the six critical functions, added error alerting and written documentation.

Result. Stock accuracy restored within two weeks and a team that can now see when something breaks.

Fixed in 2 weeks
About us

Hundreds of builds. All of them earning their keep.

deluge.pro is a development service offered by zedConsulting - a Zoho partner for nine years, and now an Advanced Partner. Our Zoho deluge experts have written many hundreds of custom functions and connected Zoho to ERPs, finance systems, portals and legacy in-house tools.

So we've probably solved a version of your problem before. Every build is scoped against the outcome: hours released, errors gone, days cut from a process.

1,400+ functions 100+ businesses 9 years a partner
UK led

A named UK consultant owns your work start to finish. One person accountable, in your time zone.

Advanced Partner

Direct escalation into Zoho when a platform issue needs it.

Certified consultants

Twelve certified specialists with deep experience across CRM, Desk, Books, Inventory, Creator, Analytics .....

Any sector

Manufacturing, Field Service, Professional Services, Wholesale, Charity ... .

Testimonials

What our clients say...

Don't just take our word for it - here's what businesses across the UK have to say about working with us.

"Great company. Very knowledgeable in all things Zoho CRM. Very friendly and easy to work with."

AM
Ashe McKee
CRM Product Owner
Impact Foods Group

"First rodeo with ZED Consulting has been a pleasure. From a non-tech perspective they understood our requirements and fed them back to us before developing. They worked well with our team and gave us the confidence to embark on a bigger piece of work."

PT
Peter Thnoia
Director
Pilltime

"Their attention to detail, responsiveness, and understanding of exactly what we needed were outstanding. They delivered everything to a high standard and made the entire process straightforward and stress-free."

MN
Max Noble
CEO
Precision Glass Group

"David and the team are extremely knowledgeable and experts in their area of work. They helped us build and move CRM systems which has saved our team time massively in their day to day tasks. Cannot recommend enough!"

AC
Abby Cahill
Director
Cahill Electricals

"ZED Consulting has been a great partner in our CRM development. Their in-depth knowledge and solutions-based approach helped us build the best possible system, explaining complex concepts in a way non-technical team members can understand."

JC
Jayne Chappell
Head of Memberships
Social Enterprise Scotland

"Working with ZED has been a pleasure. Their in-depth knowledge of business software, functions and processes meant they quickly understood our needs and put together a plan that helped us achieve our goals."

AF
Alex Foster
Digital Marketing Manager
VoxPops

"David went above and beyond. His detailed and structured approach enables me to herd the sales cats. I will definitely look to remain in contact with David as our requirements develop."

KP
Kevin Pybis
Director
Group Plus

"ZED advised on the implementation of our Zoho CRM and Zoho Analytics solution. They demonstrated a high level of expertise, flexibility to adapt the system to our exact needs, and were highly responsive. I would highly recommend ZED Consulting."

DE
Doug Edwards
Sales Director
Live In Guardians

"ZED have been instrumental in helping implement CRM in a way that serves our business needs. They helped us solve every problem along the way. We will continue to retain ZED's services as we grow and develop our CRM."

LH
Laura Hawthorn
Marketing Manager
TympaHealth

"Great company. Very knowledgeable in all things Zoho CRM. Very friendly and easy to work with."

AM
Ashe McKee
CRM Product Owner
Impact Foods Group

"First rodeo with ZED Consulting has been a pleasure. From a non-tech perspective they understood our requirements and fed them back to us before developing. They worked well with our team and gave us the confidence to embark on a bigger piece of work."

PT
Peter Thnoia
Director
Pilltime

"Their attention to detail, responsiveness, and understanding of exactly what we needed were outstanding. They delivered everything to a high standard and made the entire process straightforward and stress-free."

MN
Max Noble
CEO
Precision Glass Group

"David and the team are extremely knowledgeable and experts in their area of work. They helped us build and move CRM systems which has saved our team time massively in their day to day tasks. Cannot recommend enough!"

AC
Abby Cahill
Director
Cahill Electricals

"ZED Consulting has been a great partner in our CRM development. Their in-depth knowledge and solutions-based approach helped us build the best possible system, explaining complex concepts in a way non-technical team members can understand."

JC
Jayne Chappell
Head of Memberships
Social Enterprise Scotland

"Working with ZED has been a pleasure. Their in-depth knowledge of business software, functions and processes meant they quickly understood our needs and put together a plan that helped us achieve our goals."

AF
Alex Foster
Digital Marketing Manager
VoxPops

"David went above and beyond. His detailed and structured approach enables me to herd the sales cats. I will definitely look to remain in contact with David as our requirements develop."

KP
Kevin Pybis
Director
Group Plus

"ZED advised on the implementation of our Zoho CRM and Zoho Analytics solution. They demonstrated a high level of expertise, flexibility to adapt the system to our exact needs, and were highly responsive. I would highly recommend ZED Consulting."

DE
Doug Edwards
Sales Director
Live In Guardians

"ZED have been instrumental in helping implement CRM in a way that serves our business needs. They helped us solve every problem along the way. We will continue to retain ZED's services as we grow and develop our CRM."

LH
Laura Hawthorn
Marketing Manager
TympaHealth
Pricing

Clear numbers, before you spend an hour on a call

Every task is quoted before we start, then billed on time and materials against your zedPlan balance - so you only pay for the hours the job actually takes. A custom function, a validation rule or a tidy-up can be as little as an hour's work.

zedPlan - first block
£2,050

Three days of consultancy, drawn down an hour at a time as work arises. Unused hours roll forward.

Try us first
£395+VAT

Four hours of Deluge development - enough for a real piece of work. No commitment beyond it.

FAQ

The questions we're always asked

Will you work alongside our existing Zoho partner?

Yes, and often do. Plenty of partners are excellent at implementation but don't keep deep Deluge developers on the bench. We can work as the development specialists behind them, or directly with you - whichever your partner prefers.

Can you fix code somebody else wrote?

That's a large part of what we do. We'll review what exists, tell you plainly what's salvageable and what isn't, then fix or rebuild it. No criticism of the previous developer required - we'd rather just get it working.

Do you sign NDAs?

Always, and before you send us anything sensitive if you prefer. We'll use yours or provide ours.

What access do you actually need?

Usually a developer or admin user in a sandbox to start with. For live changes we ask for the minimum role that lets us do the job, and we're happy for access to be time-limited or revoked between pieces of work.

Can you work in a sandbox first?

Yes - that's our default. Nothing reaches your live system until you've tested it on your own scenarios and signed it off.

How long does a typical piece of work take?

Less than most people expect. A single custom function or validation rule is often just one to two hours. A basic integration with an external application could be as little as 2-4 hours. A Creator application depends entirely on scope - we'll size it with you before anything starts, so you always know the number before we begin.

Do you offer ongoing support?

Yes. Most clients keep a small credit balance with us so small changes and occasional fixes can happen without raising a new order every time.

What happens if the developer who built it leaves?

Everything is documented and commented, held in your Zoho account, and known by more than one person on our team. You own the code and can take it elsewhere at any point.

Is using AI through Deluge secure?

It can be, and we design it that way: your own API keys, only the fields needed sent to the model, no training on your data, and a clear record of every call. We'll walk through the data flow with you before building.

We're not sure Zoho is even the right platform. Can you advise?

Yes. Our consultants come from a vendor-agnostic background, so if the honest answer is that another tool fits better, we'll say so on the call rather than after the invoice.

Free 30-minute consultation

Tell us what Zoho won't do, and we'll tell you how we'd do it

Bring the problem, not a spec. Half an hour with a Deluge developer is usually enough to know whether it's an afternoon's work or a proper build - and roughly what it costs.

A developer on the call, not a sales rep
NDA signed before you share anything sensitive
No pressure, no obligation
Zoho Advanced Partner

Send us your requirement

Four fields. We'll come back with an honest view within one business day.

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